The Future of the Martech Stack 2025
Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing. Ascend2 benchmarks the performance of marketing strategies, tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format. This survey was fielded to a panel of marketing professionals and marketing research subscribers.
Welcome
Welcome to another year of Ascend2 research on the martech stack. As we add to our collection of marketing technology studies, one thing is sure: the martech stack is rapidly evolving.
This report, produced by Ascend2 for your benefit, is a practical tool for your marketing strategy. Use it to enhance your understanding, clip the charts for reference, write about the findings in your blog, or share them on social media. We encourage you to share this research, always crediting it as published, to help others in the industry benefit from the insights. Enjoy the journey of discovery and learning that this report offers, and may it assist you in optimizing your martech stack.
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